About me

Short Resume

  • Name: Marcela De Vivo
  • Address: 26775 Gwenalda Lane, Canyon Country CA 91387
  • Phone: +1-818.482.7562
  • E-mail: marcela@gryffin.com

Profesional Profile

Marcela DeVivo is an SEO expert and online marketing entrepreneur who has been in the business since the beginning. Since starting her own SEO consulting firm in 1998, she has founded 4 separate companies and worked with major international brands and small businesses alike to create powerful, integrated marketing campaigns.


1998 - 2003

Pomona College


While attending Pomona College, Marcela took initiative and was hired by USAlinks, one of the leading companies in one of the fastest growing industries: SEO.

2000 - 2015


SEO Consulting

After 2 years with USAlinks (and while still in college), Marcela branched out to create her first company, the SEO consulting agency SEOMind.

2005 - 2012

Authority Domains, Inc.

Scalable Link Brokerage

Marcela co-founded of Authority Domains, which focused on scalable advertising models through link brokerage. Within 3 years it became a multi-million dollar business.

2007 - 2014

Authority Shops

Dynaic meCommerce

An extension of Authority Domains, Authority Shops grew to 15 separate successful eStores selling a variety of products in different industries.

2012 - PRESENT

Gryffin Media

An Online Marketing Agency

15 years of industry experience culminated in Marcela’s latest venture: Gryffin Media, an agency that embraces every element of online marketing.

Omnichannel Marketing

The Future of Online Marketing

Today the buzz is all about optimization, integration. Led by Marcela, Gryffin Media is way ahead of the industry. She has spent three years leading a team that has developed methodologies, tools, and workflows for safe, scalable campaigns. Her expertise extends to every element of online marketing, from organic SEO to content marketing, social media, paid advertising and analytics. She knows what it means to approach a campaign from every channel to yield powerful results.

Areas of Expertise


  • Organic SEO
  • Scalable Workflow Implementation
  • Omnichannel Strategic Development
  • Google Penalty Removals
  • Adwords
  • Multinational SEO
  • Technical and Backlink Audits
  • Analytics